Description

DirecTV, the satellite rival Dish Network accused of false advertising for a TV campaign says DirecTV charges more for “the same programming model.” Dish “Why Pay More” ad, the 8th nationwide February began to imply that the customers can get the same channels on the dish like DirecTV – but only for 39 $. 99 per month compared to $ 63 Dish. 99 per month from DirecTV.DirecTV, the largest U.S. provider of direct broadcast satellite, has a plea 11th February, the United States District Court for the Southern District of New York for an emergency order filed for the ads to avoid a 2 dishwashers to withdraw his claims and advertisements correction, and unspecified damages described pécuniaires.Comparaison Dish “mistakenly represents apples pears, “says DirecTV because its” Choice Xtra “class has mentioned – in the announcement dishwasher – has more than 140 video channels, while the courts,” America’s Top 120 “package offers is less than 100. DirecTV said disc spent more than $ 1 million on the campaign in the first three days he was discharged. “Dish Network has the airways flooded with this false advertising,” DirecTV said in its plainte.Dans a statement, Dish Network’s Executive Vice President of Sales, Marketing and Programming Tom Cullen said: “We are pleased with our programming and compare prices where DirecTV. We stand by our statement that our programming, including ESPN and the Discovery Channel, same as their programming and, more importantly yet, as our customers realize significant savings on software packages comparable to DirecTV. “DirecTV, in his study argues that not only channel Dish America’s Top 120 “supply of the downstream DirecTV’s Choice Xtra package, but also type” and “quality of the programs differ materially.” programming services [that] Dish Network’s “Why Pay More” promotion are the same States are very different indeed. You are not comparable. It is a false comparison, “DirecTV said in its plainte.DirecTV called it provides 18 channels of Choice Xtra that not available with Top 120, America Package: AMC, Animal Planet, BBC America, BET, Bravo, FX, The Golf Channel, Hallmark Channel, Lifetime Movie Network, MSNBC, National Geographic Channel, NBA TV, NFL Network, NHL Network, Nick Jr, Oxygen, Speed and WGN Amérique.La ad steering committee includes a number of man – on-the-street interviews with three TVs tuned, the antenna, DirecTV and cable. “A spokesman for courts shows passers-by configuration, and said they” have the same programming, same quality. “After a consumer said:” You see in me, “the surveyor said:” Get closer. I want to show you something. This is called DirecTV to $ 63 per month. “Cable” tag “price is $ 63. 83 per month. If the washing machine rep asks another interlocutor rhetorically:” Why pay more? “He replied:” I am a model. “The release of two minutes of the courts,” Why pay more “ad in 10 different national networks, including AMC, BET, CMT, Fox News Channel, Spike TV, and SyFy truTV TV Land, and more than 20 local television stations. DirecTV noted that most of these national chains to subscribers of DirecTV are available – but not all are available on America’s Top 120 Dish Network colis.DirecTV one 18. 4 million subscribers, while the disc is more than 14 million euros. The two operators attacked by satellite TV are the second and third largest distributor of multichannel video programming in the United States after Comcast.Plat DirecTV has more recently pointed out in the market, including print ad last summer from the cost of programming exclusivity “DirecTV NFL Sunday Ticket “out-of-market subscription package to all abonnés.Dans a TV commercial that have taken place to transfer last month, took offense to his great rival, Dish satellite for the celebrities, recalling that the court did not paid as follows: “Perhaps it is said, on average, spend DirecTV customers more than $ 175 per year more customers Dish Network, the narrator and chamber of commerce.

Tags: Court, SatelliteAd, Spat
Stats: 74 total views, 2 so far today

 Email This Post

Item Location

Images

There are no images

Sponsored Links